This year, the ATA Convention & Expo theme is “Answering the Call”.  In looking at this message, we will naturally explore how to best answer the call of our customers (literally and figuratively).  Moreover, we’ll look at how the ATA’s 25+ year history of advancing the industry continues to “Answer the Call” of consumers, legislators, industry leaders, and member companies.

We will provide answers to tough business questions and will share success factors including how to leverage technology and social media.  Our core programming track will focus on customer lifecycle management techniques.  As in the past, the program will also include insight on industry advocacy and contact center operations.  Attendees always come to Convention with high expectations, and they walk away with best practices, solid strategies, and the latest tools to do business.

In addition, we recognize the need to expand our reach to the communities where we live, hire and do business.  We are embracing the challenge in a bold way to become better corporate citizens as an industry through our Call Centers CARE philanthropic initiative.

By choosing New Orleans for our convention site, we are certainly “Answering the Call”.  We will take action on our theme by bringing our conference to support the recovery of the local economy and conducting a very special outreach project with Habitat for Humanity.

Answering the call has never been more important!  Please join us in October!

Warm regards,

Tim Searcy
ATA CEO